ford success story

Client:

ford logo

17.000+

total interactions

3.2 min

per unique usage

The challenge

The challenge: situation before the ford Interactive Paper campaign

The solution

The solution: the ford Interactive Paper product
ford's Paper design

The paper

Icon: Introduction Video

Introduction Video

An overview video presenting the key highlights of Ford Pro.

ford's interactive element 1
Icon: Service Menu

Service Menu

A video menu with dedicated content for Software, Service, Charging, Financing, and Vehicles.

ford's interactive element 2
Icon: Short Survey

Short Survey

A quick interactive survey that matched users with the Ford Pro advantage most relevant to their needs and redirected them to the landing page.

ford's interactive element 3

The success

ford successfully using print media combined with a digital component
Marketing tool that combines digital and analog

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