The first button directed users to an engaging explainer video about the Cubitron II, highlighting its diverse benefits and how it stands apart from existing market offerings.

The second button gave users the opportunity to take part in a quiz and expand on the key facts about the product that they had already explored on their joint journey with 3M and the Interactive Paper.

With just a click on the third button, 3M gave customers the opportunity to reach out directly, get more detailed information about the product, place an order right away, or just have a friendly chat.