merz success story

Client:

merz logo

2500+

total interactions

8 min

per unique usage

The challenge

The challenge: situation before the merz Interactive Paper campaign

The solution

The solution: the merz Interactive Paper product

“This solves the problem every pharma company faces: implementation.”

Francisco García

Francisco García

Head of Marketing at Merz Aesthetics Latam

merz's Paper design

The paper

Icon: Product Video

Product Video

An engaging demonstration that visualizes Radiesse's unique mechanism of action.

merz's interactive element 1
Icon: Clinical Documentation

Clinical Documentation

Essential product information and clinical data available whenever physicians need to reference it.

merz's interactive element 2
Icon: AR Experience

AR Experience

A 3D augmented reality exploration that made physicians think there was a small computer inside the paper

merz's interactive element 3

The success

merz successfully using print media combined with a digital component
Marketing tool that combines digital and analog

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