montblanc success story

Client:

montblanc logo

The challenge

The challenge: situation before the montblanc Interactive Paper campaign

The solution

The solution: the montblanc Interactive Paper product
montblanc's Paper design

The paper

Icon: Video

Video

A captivating video that appears directly on the magazine page, immersing readers in the adventurous spirit of Explorer Extreme and the refined world of Mont Blanc fragrances.

montblanc's interactive element 1
Icon: 3D Fragrance

3D Fragrance

An augmented reality experience of the Explorer Extreme bottle: The design presents a 360-degree 3D visualization of the bottle that readers can explore from every angle, with realistic textures for an authentic presentation.

montblanc's interactive element 2
Icon: Online Store

Online Store

Direct access to the Douglas online store enables customers to seamlessly complete their purchase journey and experience the familiar, trusted shopping environment of Germany's leading beauty retailer.

montblanc's interactive element 3

The success

montblanc successfully using print media combined with a digital component
Marketing tool that combines digital and analog

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